ORYXLET’S TALK

WHAT WE DO

Services

ORYX builds and runs the things a business needs to be chosen: brand and identity, capability statements and tender documents, websites, automation and AI, photography and film, monthly content, marketing and outreach, security, and ongoing care. Every engagement is fixed scope at a fixed price, agreed in writing before work starts. Take one piece or the whole system.

Brand and identity

  • Brand workshop and architecture. A half-day with your directors that settles how the brand, and each company in a group, should look and sound.
  • Brand identity. Wordmark and brand mark, logo variations, colour, typography, layout rules and photography direction, delivered as final files with a written brand guide and templates.
  • Sub-brand identities. For groups: each sister company gets its own colour scheme and descriptor on a shared structure.
  • Brand refresh. A tidy of the mark you already have, with colour and type locked and a one-page brand sheet.
  • Reposition. Positioning and messaging: your one defensible difference and the proof behind it, with an identity system, templates and guidelines built on your existing mark.
  • Full rebrand. Everything in a reposition plus a new name or mark, full guidelines, stationery, signage, vehicle and uniform artwork.
  • Brand asset kit. Business cards, email signatures, LinkedIn banners and event banners, supplied print-ready.

Capability statements and tender documents

  • Capability statement. Written and designed to mirror your website: your story, leadership, services, projects, plant and workforce capacity, and certifications. Print-ready and digital.
  • Group capability statement. One master document for a parent company and its sister companies.
  • Tender response template. A reusable framework mapped to the criteria you answer most often, with a copy bank for tenders and proposals.

Websites

  • Website build or remodel. Homepage, services, leadership and team, projects and enquiry forms. Australian hosting, SSL, SEO foundation, analytics, a CMS you can edit yourself and training for your team.
  • Custom platforms. Member logins, searchable profiles, dashboards and reporting, with Australian data residency.
  • Quiz or quote engine. A branched quiz or instant-quote path that qualifies the visitor and writes the answers into your CRM.
  • CRM and capture integration. Site forms wired into the CRM or recruitment system you already use.
  • AI chatbot. A site assistant trained on your content that answers enquiries and routes them to your team.
  • Custom dashboards. A live view of traffic, campaigns and bookings for your board, or an operating console with automations.
  • Custom animation. Scroll and reveal sequences and motion that hold up on mobile.

Automation and AI

  • Email funnel. Enquiry capture and routing, branched nurture sequences, a booking link with reminders and CRM setup.
  • AI reception. Phone and web enquiries answered, qualified, booked and handed over to a person.
  • Custom agents. Agents scoped to your operation, such as quoting, tender alert monitoring, estimating intake and qualification.

Photography and film

  • Headshot day. Directors, leadership and team photographed in one session at your office, retouched for your website, LinkedIn and email signatures.
  • Photography day. A planned day across your sites, yards, plant and crews, producing a library of real people and real work.
  • Project content day. Photography, short video and drone footage when a major project completes.
  • Brand and capability films. A short brand film for your homepage, a capability or workshop film, or a full campaign set with cutdowns for LinkedIn and Meta.

Editing is included, and everything produced is licensed to you without limit. Shoot days include travel within South East Queensland; other locations are quoted first.

Media and content

  • Monthly video content. A shoot day, full editing, a content plan and repurposing across platforms, with or without posting handled for you.
  • Social media management. Posting, captions and community engagement, kept consistent and on-brand.
  • Podcast production. Episodes filmed and edited, clips cut for social, and distribution to Spotify, Apple and the rest.
  • Email newsletters. Written, designed and sent to your list, including the initial list build.
  • Testimonial and case-study video. Filmed and edited client testimonials and completed-project showcases.
  • Editing only. Short-form, long-form and podcast editing if you film your own content.
  • Google Business Profile, blog and SEO articles. On request.

Marketing and outreach

  • LinkedIn profile optimisation. Headline, about section, banner and a simple weekly posting rhythm for your key people.
  • LinkedIn authority setup. Company page rebuild, your founder or MD profile and the content system behind it.
  • 90-day marketing plan. Channels, buyers and a message calendar, with the first month of content drafted.
  • Target account list. Two hundred qualified target organisations with decision-makers identified, formatted for your CRM.
  • Meta ads. Creative, copy, campaign setup, testing and reporting. You own the ad account and the platform bills you at cost. We never mark up ad spend.
  • Employer brand social. Instagram and Facebook set up and run for recruitment, where hiring is the goal.

Security

  • Baseline security check. A review of your domain, email authentication, admin accounts, backups and public exposure, with fixes ranked.
  • Hardening. MFA rollout support, password manager setup, a staff phishing briefing and an Essential Eight self-assessment prepared for tender questionnaires.
  • Public-launch security and penetration test. Independent testing ahead of a public platform launch.

Programs

  • Advisory Sessions. A twelve-week guided track: positioning, your defined difference, messaging and an action plan, done alongside you.
  • Foundation Build. Brand and positioning, a website with a quiz or quote engine, an email funnel, LinkedIn authority setup and AI reception, built as one system over eight to sixteen weeks.
  • ORYX Accelerator. Eight weeks: positioning, proof assets (site, capability statement, case studies), LinkedIn presence, two hundred named target accounts and an outreach system run alongside your team.
  • Group brand and digital program. For multi-entity groups: an identity, site and capability statement for the parent and each company.
  • Exit-Ready Brand Program. Twelve months, by application, built around enterprise value at sale or succession.
  • Category King Engagement. Twelve months, by application.

Ongoing

  • Hosting and maintenance. Australian hosting, SSL, daily backups, monitoring, updates and content changes as they come in.
  • Site care and board reporting. Monthly changes carried out by us, a performance review and a plain-language board-ready report.
  • Managed marketing. Monthly LinkedIn authority and email nurture with reporting.
  • Full Funnel Management. Paid ads management, email and nurture, LinkedIn authority, quiz or quote and CRM operations, reporting and AI reception. Your ad budget stays on your own account.

How we work

Scope is written down before work starts and the price is fixed against it, with two rounds of revision on every deliverable. Every asset becomes yours on payment in full, built on standard portable technology, so you are never locked to us. Ask for the rate card on a call with a partner, or start with the free Brand Health Check.

Common questions

Can we buy one service on its own?

Yes. Each service has its own scope and fixed price, so you can start with a single piece such as a capability statement, a website or a headshot day.

Do you publish prices?

We work from a rate card with a fixed price for every item. Ask for it on a call and we will send it, with a quote for exactly the lines you want.

Who owns the work?

You do. Every asset transfers to you on payment in full and is built on standard portable technology.

Do you mark up advertising spend?

No. You own the ad account and the platform bills you directly at cost. It is always a separate line from our fee.