Rebrand scope and rollout worksheet
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From https://oryxbga.com · a blank template, not ORYX client work. Fill in every [field].

Company [name] · Prepared by [name] on [date] · Level of change: [refresh / reposition / full rebrand]


A. The problem we are solving
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[in one or two sentences: what buyers misunderstand or what no longer works]


B. Agency scope
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Item | In scope? | Depends on | Owner (our side) | Approved by
Strategy and positioning | [yes / no] | [workshop date, people available] | [name] | [name]
Naming and name checks | [yes / no] | [business name and trade mark search, legal advice] | [name] | [name]
Identity system | [yes / no] | [positioning signed off] | [name] | [name]
Brand guide and templates | [yes / no] | [identity signed off] | [name] | [name]
Capability statement and tender template | [yes / no] | [project content and permissions gathered] | [name] | [name]
Website | [remodel / rebuild / styling / no] | [content, photography, hosting access] | [name] | [name]
Signage, vehicle and uniform artwork | [yes / no] | [supplier templates and measurements] | [name] | [name]

C. Physical rollout (your suppliers quote these)
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Item | Quantity | Supplier | Stage | Target date | Owner
Vehicles and plant | [number] | [signwriter] | [1 / 2 / 3] | [date] | [name]
Office and yard signage | [number] | [supplier] | [stage] | [date] | [name]
Site signage and hoardings | [number] | [supplier] | [stage] | [date] | [name]
Uniforms and PPE | [number of staff] | [supplier] | [stage] | [date] | [name]
Stationery and site documents | [items] | [printer] | [stage] | [date] | [name]
Email signatures and digital profiles | [accounts] | [internal] | [stage] | [date] | [name]
Registrations, domains and listings | [list] | [internal / adviser] | [stage] | [date] | [name]

D. Decisions and approvals
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Single point of feedback | [name]
Final approver for each stage | [strategy] · [identity] · [rollout]
Business timing to work around | [tenders, financial year, fleet renewals, events]
Asset list complete? | [yes / no, where it is kept]